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Turning a villa into a brand, and a performance engine, in the digital world

Casa Ondina – Villa in Portugal

Brand Design
Creative
Advertising
Social
Website

Casa Ondina faced the same challenge as many premium rentals: being visible wasn’t the issue, being recognized was.

In a crowded digital world, where listings blur and attention is short, a villa needs more than just a presence. It needs a brand. One that lives online, tells a story, and converts interest into trust, and trust into direct bookings.

Casa Ondina is a boutique holiday villa in Portugal. Like many rentals, they depended on platforms like Airbnb. We helped them flip the model, and win.

The challenge

Casa Ondina was losing 20% of every booking.
They were too dependent on Airbnb and Booking.com, paying high fees, with no control over brand or customer experience. They needed a better solution.

Our strategy

We helped them:

  • Build a premium brand
  • Launch a booking-focused landing page: Direct booking system
  • Run a high-season ad campaign
  • Track performance in real-time

All with one goal: make direct bookings effortless and profitable.

We built a full digital funnel to generate direct reservations and escape platform fees.

Casa Ondina needed to reduce its dependence on booking platforms. We developed a clear brand and a digital funnel to capture direct traffic and reservations. The focus: make the villa stand out and convert the right visitors at the right time.

Why Casa Ondina invested in a digital storefront

In today’s market, charm isn’t enough, visibility is everything. With more rentals competing online, having a clear, memorable brand is no longer optional. Casa Ondina needed more than a listing: they needed presence.

By building their digital brand and launching their own booking platform, they positioned themselves to stand out, connect directly with guests, and increase their revenue.


Now, Casa Ondina exists where decisions are made, in the digital world.

How does direct booking work,
and what about Airbnb?

Casa Ondina, like many vacation rentals, depended on platforms such as Airbnb and Booking.com to fill its calendar, but at a steep cost: up to 20% commission on every booking. Beyond the fees, they had limited control over guest experience, pricing, and long-term brand value.
We proposed a direct booking strategy, built on their own website, allowing them to fully own their margins, their audience, and their customer journey. It’s a smarter, more profitable way to grow, and a long-term investment in independence.

Control the customer experience from A to Z

Video ads that drive real booking

To reach the right guests at the right time, we produced two video ads entirely tailored to Casa Ondina. No templates. No stock footage. Just real footage, filmed on site,  designed to inspire trust and desire.

Each video focused on key moments:

  • The calm of the villa
  • The luxury experience
  • The view, the light, the details

We launched these ads across Meta (Instagram & Facebook), targeting high-intent travelers based on:

  • Geographic proximity (France, UK, Netherlands)
  • Past travel behavior
  • Interests (boutique hotels, slow travel, coastal escapes)

The goal: spark attention, create emotion, and bring qualified traffic directly to the booking page.

Full creative production

To bring the brand to life, we went on-site and produced every visual asset ourselves no stock, no guesswork.

We filmed Casa Ondina from every angle:

drone views to capture scale and location, lifestyle scenes to tell the story, and high-end photo sessions to build a content library ready for web, ads and social.

Equipped with a 4K drone, GoPro setups and pro camera gear, we delivered visual content tailored for every platform, Instagram, Meta Ads, landing pages and beyond.

This content now fuels the entire funnel:

  • Emotional hook in ads

  • Trust and desire on the website

  • Consistency across all touchpoints

Visuals that don’t just look good, they drive bookings.

Smart strategy, real impact

Even before peak season, Casa Ondina had a clean funnel and a brand that sells, not just a listing, but a business.

What changed?

  • Over 60% of bookings now come direct

  • +23% in average booking value (thanks to better perceived value)

  • +35% calendar occupancy in the first 6 weeks

  • A full summer booked out, without paying platform commissions

“Now it really feels like our villa has a soul online.
Guests don’t just book, they connect.”
Sofia Martins
Owner of Casa Ondina

Want the same for your villa?

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Smart strategy, real impact

To handle bookings, calendar sync, and payments, Casa Ondina didn’t rely on spreadsheets or inbox juggling.

We set up a clean, professional system using Lodgify, a flexible booking engine connected to Airbnb, Booking.com, and their own website.

This means:

  • One dashboard to manage everything
  • No double bookings
  • Full margin on direct reservations
  • Automatic updates across all channels

The tech stays invisible to guests, but for Casa Ondina, it’s a powerful way to stay independent, organized, and in control.

Starting from a flat monthly subscription — no hidden fees or commissions.

Credit Image : Lodgify

In the age of AI search, being online is just the start.

For Casa Ondina, creating a website wasn’t just about showing photos — it was about being found, remembered, and trusted.

In a world where travelers rely on AI assistants and smart search tools to plan their stays, having a clear, structured, and branded digital presence is essential.
Search engines and language models use real, indexed content to suggest answers — and Casa Ondina now has a voice in that ecosystem.

Example of request on chatgpt : luxury villa in Canggu for couples
Being online isn’t optional anymore. It’s how you exist.