Turn a local hiking group into a digital brand that drives bookings
Les Compagnons des Calanques – Guided tours in Marseille
Brand Design
Creative
Advertising
Social
Website
We helped a Marseille-based hiking collective launch their first digital presence to grow their visibility and attract more clients.
Technology Used
WordPress
Meta Ads
Google Analytics 4
Les Compagnons des Calanques is a group of passionate, certified hikers who decided to launch their own guided tour business in Marseille. Their ambition: share their love for the Calanques with a wider audience and become a go-to outdoor experience in Marseille while keeping their local, authentic spirit. With no existing brand or digital presence, they needed to start from scratch, and make it count. The main objective was clear: generate bookings and grow the business. To achieve that, we built a brand that inspires trust and a full digital system designed to convert.
Our strategy
We created a simple, professional identity and a conversion-first landing page, supported by paid social campaigns and branded content. Everything was designed to make booking a tour easy, and make the brand unforgettable.
Deliverables
- Full brand identity (logo, colors, visual guidelines)
- Conversion-focused landing page
- Custom booking system (WordPress + Woocommerce)
- Social media content kit
- Meta Ads strategy & setup
- Short-form promotional video (ads/reels)
- Strategic guidance to launch and scale the activity
Control the customer experience from A to Z
Video and post ads that drive real booking
To reach the right customer at the right time, we developed five creative assets, four short videos and one static post, all made from real, on-site footage provided by the client. No stock, no filters, just authentic content designed to build trust and trigger emotion.
Each asset focused on a distinct message:
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Human connection
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Nature & escape
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Summer activity inspiration
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Product spotlight: the 3 guided tours
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A direct, informative static post, crafted to resonate with a slightly older audience
To optimize performance, we’ll run A/B testing across Meta platforms (Instagram & Facebook), comparing messages, formats, and audience reactions. This data-driven approach helps us refine the campaign week by week.
We’re targeting high-intent travelers based on:
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Geographic proximity (France)
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Travel behavior
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Interests (hiking, slow travel, nature experiences)
The goal: attract attention, generate emotion, and send qualified traffic directly to the booking page.
Smart strategy, real impact
In progress — website under construction, ad campaigns launching May 2025.
“The website is launched, I can't wait to see the results and start sharing my passion for hiking with people this summer! Thank you! ”
Want the same for your activity?
We help tourism businesses like yours turn traffic into real customers—with the right site, strategy, and setup.
In the age of AI search, being online isn’t just useful, it’s how you exist
For Les Compagnons des Calanques, going digital wasn’t about “having a website.”
It was about being visible, bookable, and trusted by travelers looking for authentic outdoor experiences.
Today’s explorers search with AI tools and smart assistants. They don’t scroll endlessly, they ask for the best hike near Marseille, and expect a clear, reliable answer.
If your brand isn’t present and structured online, it simply won’t show up.
From branded content to a custom booking system, Les Compagnons now have a digital footprint that speaks for them, one that search engines can understand, and humans can trust.
The foundation is built, the next step is visibility.
Because being online is no longer optional.
It’s how you start, grow, and stay relevant.