Transforming a diving center’s digital presence into a full conversion ecosystem
Cycladic Diving – Diving center in Paros, Greece
Brand Design
Creative
Advertising
Social
Website
We helped Cycladic Diving turn an outdated website into a modern, conversion-ready platform, connected to a smart acquisition strategy and real-time performance tracking.
Technology Used
WordPress
Meta Ads
Google Analytics 4
Cycladic Diving, a local diving center in the Cyclades, needed more than a visual refresh. Their old website was outdated, complex to manage, and ineffective in generating reservations. Our mission: rethink the entire digital experience, from visibility and UX to lead generation and ROI tracking. The goal was simple: turn online visits into underwater bookings.
Our strategy
We started with a full audit, identified friction points, and recommended a WordPress-based rebuild. Then we activated a complete acquisition strategy across SEO, Google Maps, SEA, organic & paid social.
The result: a seamless user journey powered by clear content, mobile UX, and a performance dashboard that connects every marketing euro to bookings.
Deliverables
- Full WordPress website redesign (UX + SEO optimized + optimise conversion)
- Meta Ads with performance video creatives
- User experience for Mobile & desktop
- Performance dashboard (Looker Studio + GA4)
- Acquisition plan (SEO, SEA, Maps, Social)
- Conversion funnel design & content
Control the customer experience from A to Z
Video and post ads that drive real booking
To reach the right customer at the right time, we developed five creative assets — four short videos and one static post — all made from real, on-site footage provided by the client. No stock, no filters — just authentic content designed to build trust and trigger emotion.
Each asset focused on a distinct message:
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Human connection
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Nature & escape
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Summer activity inspiration
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Product spotlight: the 3 guided tours
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A direct, informative static post — crafted to resonate with a slightly older audience
To optimize performance, we’ll run A/B testing across Meta platforms (Instagram & Facebook), comparing messages, formats, and audience reactions. This data-driven approach helps us refine the campaign week by week.
We’re targeting high-intent travelers based on:
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Geographic proximity (France)
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Travel behavior
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Interests (hiking, slow travel, nature experiences)
The goal: attract attention, generate emotion, and send qualified traffic directly to the booking page.
Smart strategy, real impact
In progress — website under construction, ad campaigns launching May 2025.
“The website is launched, I can’t wait to see the results and start sharing my passion for hiking with people this summer! Thank you! ”
Struggling to turn visits into bookings?
We help tourism businesses like yours turn traffic into real customers—with the right site, strategy, and setup.
In the age of AI search, your site isn’t the end point, it’s the proof
Cycladic Diving didn’t just need a new website. They needed to show up in the right places, speak to the right people, and turn attention into action.
Today, travelers don’t browse, they search, ask, compare. AI tools surface what’s relevant, structured, and trusted. So we built more than a site: we built an ecosystem designed to feed that logic.
From SEO-ready content to performance-driven ads, every asset was designed to connect, convert, and prove value, before the first click, and long after.
This wasn’t about going online. It was about becoming part of the algorithm.